Solving the problem of cart abandonment in Magento stores

Cart abandonment is a major problem for online stores. A customer browses through the store, picks up products but finally abandons the cart and leaves the site. This means loss of revenue. As the sale is virtual; there is little scope for personal intervention here. However, it is important to come up with ways to stop this tendency. Magento store development has to take a good look at this problem.

Reasons for shopping cart abandonment and solutions

• One of the major reasons for cart abandonment by browsers is the complicated and tedious multi-step check out process. Most users are looking for a quick why to buy products. So the moment customers find they have to spend time on confirming and paying for their order, they grow impatient and abandon the cart. Introduce a one stop check out process and see cart abandonment rates drop as more customers complete their orders. The one page check out extension of Magento is useful too. It removes unnecessary steps from the checkout process and is five times faster than the standard Magento checkout.
• Among the reasons cited by customers for abandoning their cart, the majority of them responded with unexpected costs included in the final bill before the payment is made. This could be due to shipping charges or delivery time charges. Providing a transparent cost structure at the time of browsing could be a possible solution to meet this response.
• Another response refers to the complicated website navigation that leads to potential customers losing interest or simply growing tired of moving from one page to another to find what they want. Providing practical filters to narrow down the product range helps in encouraging visitors to make their choice and place orders online.
• Abandoned cart alerts sent for both abandoned cart and abandoned orders where payment did not go through could be used too. Customers browsing the site or those who forgot to finalize their purchase or kept the cart on hold can be brought back with these alerts, particularly when they are registered members. Another idea is to let customers recover their abandoned arts with a single click.
• A different strategy is needed for new visitors. Using personalized shopping offers and giving coupons are behavioral tactics that treat each as a unique customer. A good idea is to get emails early so that offers can be mailed before they discard their carts. Loyal customers would be excited to get coupons for further purchases.
• Follow up emails are a great way to stay connected with customers and a good relationship building tool. These mails help to improve conversion rates. Remember and remind customers of the products they browsed and selected the next time they visit your site.

Magento abandoned cart extension is an important part of Magento store development process. It has a fix it yourself solution that e-commerce sites can use to decrease cart abandonment and increase sales significantly.

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Magento 2.1 Released With Excellent Features to Empower Ecommerce Businesses

Awesome shopping experiences are not easy to create. There is a team of smart marketers and business heads working towards creating these experiences. They work hard to optimize the web content, merchandize the products and create great promotional campaigns.

With Magento store development you can empower businesses to create new and innovative shopping experiences for your customers.

Here’s what the latest Magento Enterprise Edition 2.1 has to offer:

Drive sales and improve productivity

Magento 2.1 introduces a new feature for content staging and Preview. You can stage, preview and schedule a wide range of new content that includes various updates to the products, categories and promotions. The process is simple, fast and efficient due to the use of user-friendly tools that are used for usability testing. A new timeline dashboard also provides all the data you need to view at a glance. You team can then coordinate campaigns to maximize the impact on your sales.

Boost Conversion rates

This new version of Magento includes features for PayPal enhancements that allow you to streamline your checkout and in turn boost sales. This new feature enables customers to pay using PayPal without ever leaving your website. This helps improve your conversion rates too. There will be fewer security issues and higher amount of purchases. Easy checkouts definitely mean easy sales.

Scale for growth

The new edition of Magento 2.1 comes with Elastic search which is a cutting edge site search technology. Easy and accurate searches enable customers to look for their products more efficiently and in turn your sales figures rise! 33 languages are supported by this feature and businesses are allowed to include their own stop words, search synonyms and deliver highly relevant searches to their customers.

Improved management experience

The Magento Administration panel has also been updated and businesses are empowered to work more efficiently. There is a search feature that can enable you to quickly find the customer information or the order information quickly. The forms are redesigned so that the process of creating new products, categories and content is greatly simplified.

Deploy in the Magento Cloud

The Magento 2.1 Enterprise edition is now available in the Magento Cloud and with this new edition you can focus on creating exemplary brand experiences without worrying about whether the underlying platform will support it. Businesses get a fully customizable, secure and scalable storefront that is built on AWS. This store is developed for rapid deployments and high performance.

Overall, Magento empowers businesses to deploy their websites in an environment that suits your goals and business requirements.

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Tips for Magento Ecommerce Stores to Rise to Success

Competition is fierce and e-commerce success is greatly defined by the appearance of your store, the usability and the mobility of your website. If we take a look at statistics, almost 25% of the users abandon shopping carts due to complicated navigation and 21% abandon your site because the process for placing orders is too long and 15 percent leave your site because the website times out while loading pages. Moreover, more than 25% of the ecommerce sales is through mobile devices. As mentioned earlier, the competition is fierce and if you wish to grab more market share than your competitors, you need a strategy.

Here are a few tips for ecommerce stores to grab your share of the market!

Take care of regular customers

It costs less to keep existing customers than to acquire new ones. You can implement customer loyalty programs and discounts for regular customers. Your customers are less likely to go to your competitor’s website when they know that they get the same products at a discounted rate at your store.

Excellent customer support

Poor customer service is very frustrating after a customer has purchased a product and requires some help either installing it or needs help using it. Moreover, if you make returning items difficult it directly impacts your customer service.

A reason to come back

After you make a sale, the story does not end there. You can keep in touch with your customers by sending them promotional offers by email or messages etc. This gives them a reason to visit your store again.

Images that create an impact

Ecommerce stores rely on the awesomeness of their images to make a sale. So, the photographs of your products should be clear and must create an impact.

Create stories

Plain product descriptions tend to get boring. Creating stories around your product can help your customers imagine those products in a better way.

Search Optimization

Unless your website is optimized for search engines, it will be very difficult for customers to find your online store. The competition is fierce and only Search Engine Optimization and other online marketing techniques can help you stay at the forefront.

Simple and mobile friendly website

Keep your layout simple. Do not clutter too many products in one page and do not clutter too much categories too. Make browsing products as easy and logical as possible so that customers can locate what they want and make a purchase quickly.

Pricing

Keeping prices reasonable and competitive is the key to beating the competition. Ensure that you do not devalue your products and yet keep the prices that make customers happy.

Above all, make sure that your store provides customers with exemplary shopping experiences and make sure that your store is designed to provide excellent user experiences. Above all, your ecommerce store should be aligned to the next generation shopping trends that will definitely be more via mobile phones rather than desktops. Include all this and see your store sour to success!

Are you looking for Magento Store development in India? Elite Magento Development provides best eCommerce solutions to quickly setup your online store and make successful your business.

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Steps To Hire Magento Developers [INFOGRAPHIC]

Courtesy of: Elite Magento Development

Top 4 Reasons to select Magento Web Development services

Magento Web Development services are getting popular by the day. This is because Magento is a great platform to build your online store on. It provides you with unbeatable features and enough flexibility to add features using third party extensions. Seamless integration of these extensions is one of the biggest advantages of this platform.

Effective Content Management

Ecommerce stores are generally very busy. There are number of products and categories getting updated day in and day out. It will be very difficult to contact a developer each time you need to update something on your website! This is exactly why Magento is beneficial. Magento is essentially a user friendly content management system where users can upload the content with an easy to use interface. It has simple navigation and users can easily perform basic operations like updating products, setting product rules and including gift cards etc. This powerful platform can handle 5000,000 products on a single website.

Mobile Friendly

Magento (the latest versions) – both community and enterprise versions are mobile friendly out of the box. Businesses of today, whether completely online or not, require mobile friendly websites. Magento offers these businesses with great features to configure mobile compatibility. The mobile proliferation has made responsive websites a mandate rather than an option. The sooner you catch up, the better it is for the growth of you business.

SEO Friendly

SEO cannot be sidelined. It is the basic requirement for every online business. Without SEO you are merely present on the net. To make your presence felt loud and clear, search engine optimization is essential. Well, for an ecommerce business, the ecommerce platform should support this. The good news is that Magento has powerful SEO features so that you don’t have to do much extra. Just get into Magento and set the entire configuration that your SEO strategy requires.

Secure

Since this is a platform for conducting online business, there is bound to be online payments and money transactions. Security is a very desirable feature for any platform that is used to conduct online transactions. Magento has all the features that can support easy, quick and secure transactions online. With the payment gateway integrations, you can easily integrate a secure payment gateway to process your payments.

Extension Integration

With Magento there are a number of third party extensions available that you can download and install on the fly to add functionality to your store. These extensions are available either for free or at a price. You can select interesting features to make your store more and more appealing and provide your customers with a great shopping experience.

Overall, Magento has everything you need to startup your online venture and you can customize it endlessly to achieve success!

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Guidelines for Successful Magento Extensions Installation

Magento Web Development Services have evolved over the years and today Magento powers millions and millions of eCommerce websites on the net. Well, one of the main reasons for the quick rise to popularity is its versatile nature and the flexibility it offers developers and businesses to add new and innovative features. This is enabled by the wide range of extensions that can be added on the go and functionalities can be added on the fly.

Magento extensions are like add on features that can be added in order to create great shopping experiences for your customers and increase conversions.

Here are a few steps that will help you with the first time installation of Magento Extensions. It’s important to understand the pre installation steps and it’s crucial that you o not install any extension blindly to your live site. Make sure you go through the installation guide that is provided by the Magento Development Company.

Here are a few pre installation steps:

Turn off Cache

In case of Magento, the front end heavily relies on the caching to improve the performance and provide customers with a faster website loading experience. Caching is a great solution for creating fast loading sites, but during installation of an extension to the core Magento installation, it creates havoc. To accomplish this, go to System->Cache Management, choose all caches, click “Disable”. You will be required to submit the change after that.

Disable compilation mode

This is another important factor. You will need to disable the compilation mode in order to install the extension. The process is simple too. All you need to do is go to System->Tools->Compilation. If it’s already disabled you’re all set.

After that’s done, you can start with the installation of the extension. There are two basic methods to install a Magento Extension:

Magento Content Manager

This method is easy to implement and is used more commonly by store owners directly. The only problem here is that if you run into any issues, you cannot rely on the content manager to sort it out for you. Magento Web Development services will be required.

Installation via Command line and FTP

Experts and developers can directly upload files via FTP and configure the extension via a command line.
If you hire Magento Developers you can easily complete all tasks without any glitches.

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Accelerate Sales for your eCommerce Website with Magento

Magento is a highly successful ecommerce platform of today. It is built with robust features and provides for high amount of flexibility and customization to ensure that businesses are able to provide their customers with all the trending and new age features. Apart from this, Magento also has a lot to offer for businesses who operate on a global scale. Apt features from your ecommerce platform can drive just the right kind of sales. Well, the beauty of Magento is that it integrates will with Magento extensions developed by third party providers. There are many Magento ecommerce development companies that provide excellent features that you can add to your core installation to make it more appealing to your customers.

Here are a few ways in which you can accelerate sales:

Gifts

Customers and ardent shoppers are always on the lookout for something extra with their purchases. Gifts could be a very good motivation for buying more. Receiving gifts are a happy feeling. Customers will be glad to return to your shop for further shopping – highly motivated by the gifts and freebies that you give away.

Customer loyalty and reward points

Customer loyalty can be rewarded by reward points. These points can be redeemed later on. Well, Magento has enough extensions for this. All you need to do is to download and install these and you can easily manage customer reward points.

Faster Checkout

Standard checkout process from Magento contains 6 steps. Well, today, there are extensions available that help you reduce this to a one step checkout. Customers wh0 have made a purchase decision should be checked out fast – before they lose their patience with the numerous checkout steps.

Deals and Discounts

As mentioned earlier, deals and discounts attract shoppers. They provide shoppers with that little advantage that they were looking for. Shoppers get the feeling that they “won” something and will definitely be back for more.

Well, Magento is a great ecommerce platform customizing it to suit your business requirements can be done easily by adding extensions that you feel are appropriate for your target audience and your business strategies.

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Tips to select the Best Magento Web Developer or a Magento Agency

Nowadays, number of people are using e-commerce websites for purchasing online and so the e-commerce market is flourishing in leaps and bounds. Magento development framework helps online merchants and developers build customized e-commerce online stores or portals according to the particular requirements of the clients.

Custom Magento development is a great way to bring in fresh look to your ecommerce website in accordance with your business as well as the specifications and requirements of the customers. Those, who want to add uniqueness to your existing online store without making alterations in the basic design, you can opt for customizing your ecommerce store. But, you have to hire magento developer to get quality custom development services website.

Tips to select the best Magento web developer or Magento agency for your website:

Experience

No matter, whether you want a freelancer in Magento development company depending upon the size of your project, the important thing you have to consider is the experience. So make sure that the developer or the agency you choose has at least two years of experience of working on a wide and diverse range of projects.

Location

As World is becoming an open economy, location is not as a big issue as such. However, it may create some problems, if you go for an agency based in some other countries. So, you have to double check in case of choosing for offshore Magento web developers. You may have to speak to them on regular basis through online meetings. So ensure that both of you have a common language to discuss.

Cost

Cost is very important factor in choosing a Magento developer or an agency. You may require their assistance on different stages, even after you launch your web store. So, confirm the charges of these agencies beforehand.

Past client records

Considering the portfolio of the agencies is always good before making a final decision. You can also ask to their previous clients about their performances, time delivery, charges etc, if required.

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Tips to remember while choosing Magento Development Services

Magento is one of the most powerful open source E-commerce software platforms, which has earned the trust of all leading brands in the world. With this highly e-commerce solution, online business gets complete control over the appearance, content and functionality of their ecommerce stores. Magento e-commerce platform offers a wide range of features and options that help the online merchants to create a fully customized, virtually attractive and user-friendly e-commerce websites that satisfy the unique business needs of the customers.

Nowadays, plenty of companies offer magento development services and so choosing the best is a difficult task. Therefore, you should be very careful to hire a professional company that has years of experience in magento development and a well team of professional developers to create a responsive and customer centric website. Here are a few important tips that will help you select the right magento development service for your e-commerce website.

Looking for a magento partner is the first step that you can do when looking for a professional magento development company. A magento partner can develop and customize the website according to your exact requirements using the best features and options. You should choose the magento developer by considering the scale and scope of your project.

Once you shortlist a few magento development companies for your project, you can check their professionalism and experience by analyzing their portfolio. Always try to hire a company that has much experience of working with a good number of magento development projects previously. Asking for references is also very important in selecting your magento development company.

Before finalizing a company, make sure that the company possesses a team of professional and experienced designers and developers. You should make clear that the company you choose has enough experience in PHP programming, right methodologies and processes in place to ensure the success of your project. Meeting the developers in person and discussing with them about your requirements will also be helpful. It will help you get a fair idea about the merits and drawbacks of the magento development services offered by the magento development company that you choose.

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