Building Customer Loyalty For Your Online Store

Maintaining a loyal e-commerce customer definitely costs lesser than acquiring a new customer. Existing customers know your store in and out and generally have a higher order value than new customers. A new customer will ‘try’ a few products before the trust is built and he has the confidence to place higher value orders. Statistics show that around 8% of the online customers are repeat customers. These repeat customers make up for 40% of the online revenue. That’s how important customer loyalty is!

To build a base of loyal customers, you will need to first study your repeat customers and find out what they care about. Understand why they returned to your brand. Make use of this data to provide them with better services. If your customers care about your timely delivery, make sure that you never falter on that front. If they love your discounts, keep sending them notifications for any new sales and deals that you have coming up. This will turn them into fiercely loyal customers. One happy, loyal customer could sell better than your top sales executives!

Considering that you cannot see or talk to your online customers, as you would in a brick and mortar store, here are a few tips that will help you build customer loyalty for your online store. Magento, the most popular ecommerce platform has all the features you might require to help you with this. You can always avail custom Magento Web Development Services to add relevant features to your online stores:

In order to build a loyal customer base, you will need a compelling store design, a website that provides exemplary user experience, excellent customer service and a loyalty program that builds customer relationships with your brand!

Design to create the right first impression

The design of your ecommerce store should be such that it creates an undeniable first impression. A lousy website design will repel customers at the very first glance. So make sure that your website is alluring and your products and services are properly placed with an easy navigation. Users should be able to conveniently browse and purchase your products without any hassles.

Make sure that your customer service is felt online too!

Make sure that your customer service is ‘seen’ online too! Make sure that you interact with your online customers via emails or follow up notifications about their order status etc. Always ensure that you deliver on your promises!

Customer Loyalty Programs

Have customer loyalty programs. Loyalty programs ensure that customers develop some sort of attachment with your brand. The good news is that the Magento Enterprise Edition has powerful tools to support this requirement. You can give customers virtual currency that they can use as discounts on their future purchases. You can reward customers for registration, newsletter, order above a certain value, product reviews, introducing new customers, etc.

Magento is packed with awesome features for your ecommerce stores; you can customize it to make the most of these features to run a profitable, successful online store.