Magento in itself is a feature rich ecommerce platform. It provides online store owners with all the necessary features to quickly setup and run an online store. It has features for unlimited products and product categories, shopping carts, easy and convenient checkouts and lots more. This is quite enough when you wish to set up a basic online store with very basic features. However, more often than not, this is not enough. Your business requires much more than just the basics. This is exactly where customization comes in.
Each business is different. Each business has something unique to offer to their customers. This is exactly why the platform used for ecommerce should be highly customizable and flexible. The good news is – Magento is one such ecommerce platform that offers businesses with the ability to use third party add ons called extensions. You can easily modify the looks, features and functionality of your Magento store with these extensions.
So, what exactly can you customize in a Magento store:
The Look
Magento themes allow you to change the look and feel of your store as per business requirements. For example, if you have an end of season sale coming up, you can change the theme to highlight the sale and it’s terms. If you have a special scheme for your loyal customers, you can modify the store look accordingly. Well, Magento has extensions that can help you change the layout of your store too. You can add multiple carts, have features for price sliders and lots more!
The User Experience
User experience is by far the most important factor for any businesses. Improving shopping experiences by adding features to your store is a great way to drive sales. Some Magento extensions such as one step checkout, shipping per item or contact form extension help improve customer experiences. Magento customization as per your business needs ultimately helps drive greater sales.
The Backend Store Management Features
Some types of customizations help you manage your store efficiently. Some such customizations include order follow up extension where you can follow up on an order placed by a customer. Abandoned cart extension helps you follow up with customers who have added products to their shopping carts but have not yet made the purchase, or such other features that make administration tasks easy.
Social Features
Adding social features ensure that you have the tools to market your products on social media websites such as Facebook and Twitter.
Overall, customization gives your store that little extra that could make a huge difference in your sales, or in your efficiency to manage the store. Using Magento out of the box is a good idea too, but customization gives you the ability to add features that could benefit your business as a whole. There are many third party ready to use extensions that you can use, or you can avail services from Magento customization company to add all the necessary features to your online store and give it a unique look with just the right features.
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